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Geocodes Vs Geolocation

A comparison of geocodes and geocoding is helpful when considering location-based marketing strategies. While geocoding addresses can be useful in many fields, the latter can be particularly beneficial for businesses that implement location-based marketing strategies. By mapping potential customers' geographic locations, geocodes can improve the effectiveness of marketing campaigns and inspire innovative thinking. If you're interested in learning more about geocoding, read on! We've highlighted some of the key differences between geocodes and geocoding.



The first difference between geocoding is their methods for converting geographic coordinates. A geocode is the output of converting two values, such as latitude and longitude. To convert latitude and longitude, you'll need to know more the coordinate system of the source and target locations. Typically, these coordinates are stored in the World Geodetic System 1984, North American Datum 1983, or 1927. However, other countries use area-specific systems.


Address interpolation is a straightforward geocoding method that uses data from street GIS. Streets are already mapped in geographic coordinate space and assigned with a range of addresses. House numbers vary from one street segment to the next. In this method, an address is matched with a specific street segment, while address interpolation uses a map to determine its position along a particular segment. The geocoded location is then used for mapping and spatial analysis.


Another major difference between geocoding is the way address elements are considered. Address locators work like a map book or street guide to pinpoint where an address is. Geocoding, on the other hand, uses a computer algorithm to break the address into smaller parts. These pieces are called address elements, and are referred to as address elements. Address elements can be composed of several different components, such as street name, city name, street type, and other similar elements.


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